How the variance engine gives every site built through the client intake its own structure, so two clients built from the same template pack never receive a recognizably identical site.
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Template packs make generated sites fast, but a plain template would hand two clients in the same trade a recognizably identical layout - same sections, same order, same image sides, same colors. The variance engine solves that by construction: it gives every site built through the client intake its own structure, and it proves the site is distinct before you ever see it.
Each generated site gets its own take on the template within brand-safe bounds. The things that vary include:
A confirmed client brand is never altered. Variance changes structure and treatment, never the words on the page.
Varying a site is not enough on its own; the platform also checks that the result actually is different:
On top of that structural check, the platform compares screenshots of each new site's pages against earlier builds of the same pack and flags a close match for your review, so two sites that somehow look alike even after varying are caught too.
Uniqueness across clients does not mean instability for one client. The same client always rebuilds to the same site, so a rebuild after an edit reproduces the layout the client already approved rather than reshuffling it. Re-rolling only ever happens to pull two different clients apart, never within one client's own history.
Every variation is bounded. Text stays readable against its background at accessibility-standard contrast, brand colors are respected, and spacing and typography stay within a tasteful range. A varied site is never an off-brand or broken site; it is the same quality of build wearing a different arrangement.
The stock-photo pool is one of the strongest ways two same-trade sites are told apart. Connect a stock photo source in your instance configuration so photography is one of the axes that vary between clients. Without it, sites are still varied structurally, just with less to draw on for imagery.
| What varies | Layout, color rhythm, spacing, typography, grids, imagery, photos |
| What never varies | A confirmed client brand, and the copy itself |
| Proof of distinctness | Each build checked against prior builds and re-rolled if too close |
| Same client, rebuilt | Reproduces the same site - edits stay stable |
| Safety | Every variation stays on brand and readable at accessible contrast |