Copy in the Client's Voice

How generated site copy is written to sound like the client, drawn from their own intake inputs, with hard limits that keep it honest and on brand.

Generated copy usually reads like generic AI: interchangeable, over-polished, and clearly not written by the business owner. Seedly Sites writes generated site copy in the client's own voice, drawn from what the client provides in their intake questionnaire, and holds it to hard limits so it stays honest.

Where the Voice Comes From

At intake, the client contributes the raw material for their voice:

A few sentences they would actually say to a customer. This is the strongest signal - the platform matches the register, warmth, and rhythm of the client's own words rather than a template default.
Two tone dials - plainspoken or polished, warm or all-business - to steer copy that has no strong signal either way.
Preferred and banned phrases - words the client wants worked in, and words they never want to see.

Optionally, the platform also reads the tone of the writing already on the client's own website and the tone of their Google reviews, purely to understand how they and their customers talk.

Style, Never Facts

There is a firm line between borrowing a client's tone and putting words in their mouth:

Harvested writing informs tone only. Nothing scraped from the client's site or their reviews ever becomes a stated fact or a quoted phrase in the generated copy.
Only the client's own typed words can become a signature phrase. A phrase the copy leans on has to come from what the client actually wrote, not from a review or a competitor's site.
A customer's review is the customer's voice. Reviews help the platform read the room; they are never rewritten into the client's copy as the client's own words.

The facts a page is allowed to claim come only from the proof points the client supplied, which is what the honesty gates enforce.

Voice That Fits Each Page

The same brand voice reads differently across a site, and the copy reflects that: the home page leads with the client's boldest register, an FAQ reads like the owner answering the phone, and a contact or careers page stays warm and direct. The client's overall warm-or-all-business setting is respected throughout.

Kept Honest and On Brand

Voice is paired with hard limits so sounding like the client never means overclaiming:

Banned phrases are enforced. The writer is told never to use anything on the client's avoid list, a preferred phrase that clashes with it is dropped before the writer ever sees it, and any avoid-list word that still turns up is flagged on your review board.
Invented claims are caught. A statistic, rating, or superlative the client did not actually provide is flagged against its page on your review board, so it is fixed before anything publishes. See Honesty Gates.
Generic phrasing is flagged. Stock AI phrases are surfaced for review so a slip toward blandness does not go out unnoticed.

The Client Sees It First

Synthetic client voice review in Seedly Sites showing plainspoken and warm tone choices, two example sentences, and the Confirm and Request changes controls.

Before the site is built, the client can review a short "Does this sound like you?" summary - their register and warmth read back to them, with a couple of their own sentences quoted. It is a quick gut check that the voice landed, caught before any pages are composed rather than after they are live.

Summary


Source of voice	The client's own intake words and tone dials
Harvested writing	Tone only, never facts or quoted phrases
Per-page fit	Bolder on home, owner-on-the-phone on FAQ, warm on contact
Guardrails	Avoid-list phrases kept out, invented claims flagged for your review
Client check	A "Does this sound like you?" review before the build

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